Have you ever wondered how companies’ websites handle their optimization and design? How much has an algorithm influence the design? How is the quality of the site chosen in its early stages determined?
The answer is mostly: not much. While a person’s own identity can often influence decision making, so can the quality of the website. To use a tech term, sites are “optimized” using the existing infrastructure of the Internet. This infrastructure was not designed to accommodate small minority designs — rather, it was designed to accommodate the traffic. To compete for customers, a business needs a customer-centric design that takes into account factors such as the customer’s purpose in using the website, what she wants from the site, the type of content she wants to see, and so on. Of course, it’s crucial to understand these factors and take action — but with an understanding of these factors comes a new theory called “semantic web design.” It’s another way of looking at the differences between small and large minority design. The Semantic Web This theory predicts that as well as having different purpose, users of a website might have different needs as well. For instance, a baseball team might have different needs than a company that sells electric toothbrushes. But the company that sells electric toothbrushes wouldn’t necessarily have needs similar to the baseball team. This is the current tendency of the Internet, as a way of representing a person or a business. That could help explain why a company that sells toothbrushes does poorly online compared to the company that sells baseball tickets. The two companies could be similar — the difference might be that some people may have a different perception of the needs of people who sell electric toothbrushes. Understanding Semantic Web Design This is a big difference from the classical idea of the site being an expression of the project’s identity. On the classic site, a human identity is both created and executed. For example, the person who designed the app to help epilepsy patients avoid a seizure is also the person who designed the popular app. But Semantic Web design is different because a site’s identity is created by the way it functions. People do things when they use a site, often because they want to — like going to Apple’s website. Other sites are used to obtain information about things — like how much fuel the driver will burn, or how fast a car is going. A site’s identity is its function. Some sites use something called a “meta-user.” Meta-users control the experience, as a meta-user who gets his information through an existing web interface can create the experience. In other words, if a person visits one of these sites to find out how much gas a car will use, and then uses that information to buy gasoline at a gas station, the gasoline will taste different depending on what part of the site he visited. A lot of this is debated, but there’s a lot to like about Semantic Web design. It’s better for the Web, it will help filter out spam from high quality sites, and in its early stages it could enhance sites created to help people with disabilities — or, say, autism. This means that after its early stages, Semantic Web design could likely help improve the places people visit online. 3 Insights on Web Design I don’t know that the Semantic Web could revolutionize online design today. I do know that Semantic Web design is a popular theory, and I want to explore what it might mean for the Web over the long term. That’s why I hope to ask you if you want to do some hands-on reading of more about the development of Semantic Web design. Contact us for web design https://www.webdesigncity.com.au/website-design-company-melbourne/
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